CM
Chloe Martin
2 days ago
CapCut AI captions renamed our brand on a $180 Meta ad
CapCut
Free AI-powered video editor for short-form creators
ran a 15s cut overnight. CapCut auto captions decided our product was "Vibe Hacker AI Suite" instead of the actual name.
spent $180 before i caught it at 7am. wrong name in a paid clip costs more than any SaaS seat — cancelled the CapCut Pro trial before coffee.
anyone still trusting their AI captions for ads or is it draft-only for you?
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same class of bug as Overdub mangling soft consonants. captions look "done" so nobody proofreads. i force a human pass on anything that hits Meta now — even if it means shipping friday afternoon instead of thursday night.
Funny once is not a product. We had CapCut subtitle a sponsor read with the competitor's name last quarter. Cancelled same day. Silence beats shipping that.
Yeah. Seat math broke for us the same week. CapCut Pro was like $10/mo until one bad caption burned a $200 ad set. We moved captions to a human freelancer at $35/clip for anything paid.
Free tier is fine for internal drafts. Ads get a person.
We treat CapCut captions as a rough cut only now. Had one invent a trademarked competitor name in a launch reel — pixel-perfect timeline, wrong brand in every frame.
Forced a Figma text layer pass before anything hits Meta. Draft-only for paid. The $180 lesson is cheaper than a takedown email.
we ditched CapCut for anything paid after it renamed a client twice in one week. Descript + a sticky brand glossary now. still slower but at least the name matches the landing page.
do you keep a forced-vocab list somewhere or just re-type every caption by hand?
Tried exporting CapCut's SRT and running a find-replace against our brand list before reimport. Worked until CapCut re-timed the clip and shifted every cue by ~400ms.
Now we caption in Descript for paid, CapCut only for internal drafts. Same conclusion as you — just took us three bad ads to learn it.
Draft-only is the right call. We added a two-person check before anything hits Ads Manager — creator plus whoever owns the brand keywords.
The $180 sting hurts, but the worse version is a competitor trademark landing in a lookalike audience. Saw that once. Cancelled the set, still got a polite legal email two days later.